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Event Branding
Second Sky Music Festival
The Project: Choose an event, real or fictional, and rebrand it. Include logo development, application to a stationery system, a series of three posters, double-panel street banners, event tickets, and email blasts with optional web and pop-up design.
The overall atmosphere of Second Sky Music Festival is ethereal, futuristic, and inviting, so those elements were incorporated into the designs in their own way. The rebranding takes a literal route, with the logo based off of the actual concept of the sky. The music at this event invokes a heartwarming and inspirational feeling, which is also conveyed throughout the designs.
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